“We should not assume that people will automatically participate in circular innovations”, Flora Poppelaars and Jos Vlugter said in an interview about the INCREACE-project to increase recycled plastics in elektronic products. “In addition to technical breakthroughs, people and communities play a crucial role in the circular plastics transition. Both at the start of the consumption cycle through purchase and at the endthrough collection. We want to involve people and communities in the design of solutions to enhance consumer acceptance of recycled content and improve the collection experience of used electrical and electronic equipment (EEE).”

Flora Poppelaars and Jos Vlugter are industrial design engineers specialized in consumer behaviour in the transition to a circular economy at Partners for Innovation,  In the INCREACE project, they are responsible for the two themes of Work Package 5 (WP5) Circular Society.

Read the full interview.

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