At Day 3 of the Drive festival there a several worksessions about the theme Designing the circular economy. On Wednesday 25 October, from 11:45-1300 you can attend the panel discussion:

Reusable Packaging – matching opportunities and complexity – yellow

This session is moderated by: Siem Haffmans, transition booster circular packaging, Partners for Innovation
Panel: Marcel Keuenhof KIDV, Roger Zambrano, Van Berlo/Accenture (and others …)

“How can we together leverage reusable packaging beyond pilots?

One of the biggest challenges of the circular economy is the scaling up effectively. Worldwide, only 9% of plastic packaging materials are recycled, locking the industry into extractive models from which we must urgently move away. Reusable packaging holds promise as a solution, yet the significant hurdle remains: effective scalability. This challenge isn’t unique, as it plagues most circular economy solutions. Large-scale reuse systems for consumer packaging are rare, and initiatives tend to stay at startup scale, stifling broader implementation.
In this panel discussion, we will investigate the strategies for achieving the scalability of circular models in the FMCG industry.”

Contact Siem Haffmans for more  information.